CHALLENGE: Collaborative effort with Executive Producer and husband, Nick Kessler to create a fun and informative “Road Trip” series for Discovery Channel's Destination America. Worked with Nick to realize his vision for a retro Americana vibe that captures the spirit of the lost art of road tripping. The American Flag, 1950’s road signs and Route 66 interstate sign were key components of inspiration for the logo design.
STRATEGY: Create a fun, retro logo and branding as well as all graphics and photography selection to support the show. Develop website to summarize the show with news section and photo galleries quickly under very tight timeline. Brand implementation across all aspects of the show.
Go to Site: roadtripmasters.com/