Every small business should have a digital marketing strategy - promoting your products or services across platforms, apps and devices creating a common digital brand experience. Today's consumers expect to access information in a variety of methods including the social media experience. While every small business may not have the resources to implement a full blown digital plan, Lark Design will strategize with you and create a plan that meets your marketing goals and budget. Some businesses were early adopters of digital marketing but are not strategic about posting relevant content, or reaching customers with email blasts consistently. Lark can assess your current digital strategy to determine if it is working to attract new business. We can make recommendations that will take your digital marketing to the next level.
Social Media gives your business direct access to potential customers through a variety of devices and platforms. It’s fast and easy and the potential to engage with buyers is critical in today’s marketplace. Is your current social media strategy working? Simply having a Facebook page and Twitter account is not a strategy. The goal is to market your products or services with consistent branding and clear messaging on a variety of social media outlets including Linked In, a business Facebook page, Twitter account, You Tube Channel or Pinterest that market directly to your customer base. Lark will brand your social media outlets and create a clear strategy and content management plan allowing your business a greater reach.
SEO (Search Engine Optimization)
Lark builds websites to get found on search engines. We study your competitors, analyze your best keywords, then develop, write and organize your content so that people will find your pages. We will guide you through ways to expand your digital footprint. Along with developing clear and relevant posts for your social media outlets, we can write and publish professional press releases and articles that link back to your website. Google Analytics code on your web pages will track your progress. CMS driven pages along with seamless WordPress blog integration will further attract visitors and allow you to continually keep your site updated with fresh content for the search engines to feed on.
Contact us today for more information on our Digital Marketing, SEO and Social Media programs.
Our standard SEO service includes all of the following: